The Morris Motor Company was a British
car manufacturing company. After the incorporation of the company
into larger corporations, the Morris name remained in use as a
marque until 1984 when British Leyland's Austin Rover Group decided to concentrate on the more popular
Austin marque. The trademark is currently owned by SAIC after being transferred from bankrupt subsidiary Nanjing Automotive.
Early history
The Morris Motor Company was started in 1910 when bicycle manufacturer William Morris turned his attention to car manufacturing and began to plan a
new light car. A factory was opened in 1913 in a former Oxford Military College, Cowley, Oxford, United Kingdom, and the company's first car, the 2-seat
Morris Oxford "Bullnose" was introduced.
Nearly all the major components were bought-in, with only final
assembly being undertaken in the Morris works.
In 1914 a coupé
and van were added to the line-up but the chassis was too short
and the 1018 cc engine too small to make a much-needed 4-seat
version of the car. White and Poppe, who made the engine, wanted more money than Morris was prepared
to pay for a larger version, so the company turned to Continental of Detroit, Michigan, for supplies of a 1548 cc unit. Gearboxes and axles
were also sourced in the US. In spite of the outbreak of the First World War the orders were maintained and, from mid-1915 a new larger car, the 2-seat and 4-seat Morris Cowley was introduced.
Inter-war years
After the war the Continental engine was no
longer available, so Morris arranged for the French company
Hotchkiss to make a near-copy in their Coventry factory. This
was used to power new versions of the basic Cowley and more
up-market Morris Oxford cars. With a reputation for producing
high-quality cars and a policy of cutting prices, Morris Motor
Company continued to grow and increase its share of the British
market and, in 1924, overtook Ford to become the UK's biggest
car manufacturer, holding a 51% share of the home market. They
had a policy of buying up suppliers with, for example, Hotchkiss
in Coventry becoming the Morris Engines branch in 1923. In 1924
the head of the Morris sales agency in Oxford, Cecil Kimber
started building sporting versions of Morris cars, called MG –
after the agency, Morris Garages. The MG factory was in
Abingdon, Oxfordshire. The small car market was entered in 1928,
with the Morris Minor, using an 847 cc engine from the Wolseley
Motor Company, a company which became part of Morris Motors
Company in 1927. This helped the company through the economic
depression of the time. The Minor was replaced at the 1934
London Motor Show by the Morris Eight, a direct response to the
Ford Model Y and heavily based on it. In 1932 Morris appointed
Leonard Lord as Managing Director and he swept through the
works, updating the production methods and introducing a proper
moving assembly line, but Morris and Lord fell out, and Lord
left in 1936 – threatening to "take Cowley apart brick by
brick". Also in 1936 William Morris sold Morris Commercial Cars
Limited, his commercial vehicle enterprise, to Morris Motors. In
1938 William Morris became Viscount Nuffield, and the same year
he merged the Morris Motor Company (incorporating Wolseley) and
MG with newly acquired Riley to form a new company: the Nuffield
Organisation.
In 1926 The Pressed Steel Company Limited was founded as a joint venture between William Morris, the Budd Corporation (of USA) and an American bank. Its factory was located over the road from the Morris factory at Cowley and
supplied Morris and many other motor manufacturers.
Second World War
In the summer of 1938 the Nuffield Organisation agreed to build equip and manage a huge new factory at Castle Bromwich, which was built specifically to manufacture Supermarine Spitfires. After a major air
raid damaged the Morris Bodies factory, the premises switched to the production of jerry cans, producing millions of these versatile containers for use during the rest of the war and following the ending of hostilities.
The Cowley plant was turned over to aircraft repair and production of Tiger Moth pilot trainers, as well as "mine sinkers" based on a design produced at the same plant during the First World War.
Post-World War II production. Production restarted after World War II, with the pre-war Eight and Ten designs. In 1948 the Eight was replaced by what is probably the most famous Morris car, the Morris Minor designed by
Alec Issigonis(who later went on to design the Mini) and reusing the small car name from 1928. The Ten was replaced by a new 1948 Morris Oxford, styled like a larger version of the Minor. A later
Morris Oxford (the 1956 Morris Oxford III) was the basis for the
design of India's famous Hindustan Ambassador, which continues in production to the present day.
BMC
In 1952 the Nuffield Organisation merged with its old rival the Austin Motor Company to form the British Motor Corporation(BMC). Nuffield brought the Morris, MG, Riley and Wolseley marques into the merger. Leonard Lord was in charge, which led
to Austin's domination of the organisation. Badge-engineering was important to the new company and for many years the several marques would be seen on several families of similar vehicles.
British Leyland
In 1968, in further rationalisations of the British motor industry, BMC became part of the newly formed British Leyland Motor Corporation(BLMC), and subsequently, in 1975, the nationalised
British Leyland Limited (BL).The Morris marque continued to be used until the early 1980s on cars such as the Morris Marina. The Morris Ital (essentially a facelifted Marina) was the last Morris-badged passenger car, with production ending in the summer of 1984. The
last Morris of all was a van variant of the Austin Metro
In the early 1980s, the former Morris plant at Cowley and its sister site the former Pressed Steel plant, were turned over to the production of Austin and Rover badged vehicles. They continued to be used by BL's
Austin Rover Group and its successor the Rover Group, which was eventually bought by BMW, and then by a management consortium, leading to the creation of MG Rover. None of the former Morris buildings now exist, British Aerospace sold the
site in 1992, it was than demolished and replaced with the Oxford Business Park.
The adjacent former Pressed Steel Company site (now known as "Plant Oxford") is owned and operated by BMW, who use it to assemble the new MINI
The rights to the Morris marque are currently owned by Nanjing Automobile (Group) Corporation